This morning we are delighted to release Pol Roger Winston Churchill 2006, the newest release of their exceptional Prestige Cuvée. It remains untasted by any major critic, prior to its release, yet it is very fine indeed. It is representative of the accolades conveyed in acclamation for other leading Cuvée in 2006, which have excelled. In 2006, the weather was warm throughout the summer, creating beautifully concentrated grapes. A cold and somewhat rainy August helped the grapes retain freshness and a backbone of acidity, while a dry and warm September provided near perfect conditions for harvest. Winston Churchill 2006 is only released to the market today, giving consumers the chance to secure it prior to critic acclamation, which, given the vintage premium represented in the below table, displays the obvious value on release at £590 per case of six. Indeed, its production is meagre by any standards, yet, perennially growing in rapture in the UK.

Pol Roger SWCRJPrice (6×75)


Pol Roger 1928 is the only champagne ever to receive 100 points from the world’s leading Champagne critic Richard Juhlin. Juhlin writes, ‘I didn’t think that a wine could affect me so deeply as this wine did that evening. I am in love!’ – To put this in perspective Juhlin also tasted Cheval Blanc 1947, Romanee Conti 1961, Krug 1938 and Krug Clos du Mesnil 1979 on the same night and Juhlin says unequivocally that Pol Roger 1928 ‘swept the floor’. Pol Roger produce less than 25,000 cases of all their vintage wines, including; Pol Roger vintage, Chardonnay vintage, Rosé vintage and Cuvée Sir Winston Churchill. While there is no official published production level for Cuvée Sir Winston Churchill, it is rumoured at less than 4,000 cases for the entire globe. Pol Roger started producing champagne in 1849, based in the town of Epernay it continues to this day to be run by his descendants. The Estate, relative to the other major houses, has a low production, producing only 110,000 cases across their range, including their leading non-vintage. Pol Roger has strong ties to the UK market; it was the favourite Champagne of Winston Churchill and currently holds the Royal Warrant as purveyors of Champagne to Queen Elizabeth II. The relationship between Pol Roger and Sir Winston Churchill dates back to a luncheon given by the British Ambassador to France, following the liberation of Paris, where the legendary 1928 Pol Roger was served. In attendance was Odette Pol-Roger and the Prime Minister, who became lifelong friends; the Pol Roger and Churchill families are still strongly linked to this day. He even named one of his racehorses ‘Pol-Roger’ which won at Kempton Park in 1953, the Coronation Year. In 1965, after Churchill’s death, Odette Pol Roger inserted a black border around all labels of Brut NV shipped to the UK. In 1984 they released the first vintage of Cuvée Sir Winston Churchill, the 1975 vintage, which was only released in Magnum. It is composed only from grapes sourced from Grand Cru vineyards, which were under vine in Churchill’s lifetime. The exact blend is a closely guarded secret, although Pinot Noir predominates, providing structure and breadth, Chardonnay contributes elegance. It is only made in the best vintages and is released later than the other Cuvée Champagnes to mark Churchill’s appreciation for older Champagne; his favourite vintages were 1928, 1934, and 1947. Cuvée Sir Winston Churchill has replaced Pol Roger P.R. Reserve Speciale at the apex of their range and since 1988 the Reserve Speciale has not been made; Pol Roger see no need to create two competing Prestige Cuvées.

Pol Roger Sir Winston Churchill 2006, 6×75 – £590 IB, 3×150 – £700 IB

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