‘This is another great classic from Pichon Baron.‘ Robert Parker

While we were in Bordeaux last week, we took the opportunity to taste back vintages of the leading chateau and were struck by how charming, rewarding and approachable the 2012 vintage is today. The vintage conditions in 2012 were good, with a warm July and a dry and sunny August. Robert Parker marked most of the wines higher from bottle than barrel and since then the vintage has been selling very well around the globe, to private collectors and especially the on trade, where it offers excellent value and high quality. Bordeaux vintages are not binary, poor or exceptional, but many like 2001, 2008 and 2012 are good to very good, which offer excellent value for money.

A particular stand out wine was Pichon Baron 2012, which is the more powerful of the two Pichon estates. Pichon Lalande, geographically separates Pichon Baron’s vineyards from Latour, yet Pichon Baron resembles Latour closely in style. It also boasts, along with Chateau Margaux, the most glorious aesthetically beautiful Chateau in Bordeaux, a truly remarkable vista, which marks the start of the village in stunning glory. The 2012 comes across as an exquisite Pauillac, it is structured, with round, velvety tannin. Pichon Baron is celebrated for its masculine style, with strength and concentration, yet the 2012 is also rich and opulent, displaying gorgeous vanilla, liquorice, earthy notes, graphite and toast. It is built to last 20 years or more, yet approachable now, hence its strong on-trade demand.

It is the perfect time to buy Pichon Baron 2012, Parker rescored it 93 points from bottle and today we are delighted to be able to offer it at £670 per case of 12 bottles. In 2013 it was originally released at £720. At £56 a bottle, or £113 per magnum, Pichon Baron offers immense quality and pleasure! It also trades at a discount to the equal scoring 2005, which costs £950, or the 92 point scoring 2006 which trades at £780. The average case price from 2004 to 2010 for Pichon Baron is £890 and £800 excluding the 2009 and 2010.

Moreover, the stock we are offering today has just been released by the chateau, ex-cellar and is in perfect condition. We expect the price to now rise further, with most of the 2012 now sold and the Bordelais slowly raising the price: the Estate made 30% less volume in 2012. It also offers excellent value when compared to other vintages, with the joint lowest Price Over Points ratio in the last ten years. This is a Pichon Baron to own, to enjoy now, or drink for the next twenty years. Its relative value compared to similar great wines of the world and its comparable vintages gives it good appreciation potential.



Pichon Baron is a leading second growth and one of the principal estates in Pauillac and Bordeaux. It once shared the vineyards with Pichon Lalande, yet today retains some of the best terroir in Pauillac, at its southernmost tip, straddling St.Julien, along with Latour and its sister Pichon Lalande. It was purchased by AXA in 1987, who appointed Christian Seely as the manager. Its stock has never been higher, nor the investment and commitment to quality. With every passing year it creeps closer to the top of the league of the great Bordeaux wines, with its powerful, complex style it is a favourite around the world.

Robert Parker, Wine Advocate 93 Points
As for the big sibling, the 2012 Pichon Baron (80% Cabernet Sauvignon and 20% Merlot) probably has the most saturated purple color of the Pauillacs. Its structure is apparent, and the wine offers a wealth of blackcurrant fruit interwoven with licorice, graphite, and background toasty oak. Full-bodied, opulent and moderately tannic, this wine is approachable now because of its low acidity, but promises to age beautifully for 20+ years. This is another great classic from Pichon Baron.

6×75 – £345 IB  £428.97 incl VAT and duty

12×75 – £670 IB  £833.95 incl VAT and duty

6×150 – £680 IB  (Magnums) All Stock Offered – Ex Chateau

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