For the first time in its history, Chateau Margaux has decided to launch a special new bottle for their 2015 vintage to memorialise three key events for the Estate.
It was created to commemorate the late Paul Pontallier who sadly passed away last year after more than two decades as MD at the Estate. The vintage was the last to be made by Pontallier and his significant strides in modernising and improving winemaking will forever be remembered in this new bottle design which includes a note to Pontallier across the bottom of the bottle. As well as being Pontellier’s last vintage, 2015 was also an exceptional vintage for the Estate. The wine received outstanding reviews from the critics after the tastings in April last year, receiving a perfect 100 point and potential 100 point scores from Neal Martin and James Suckling. It was not long before it received the title “the wine of the vintage” and become the most in demand and highly allocated Chateaux of the entire Bordeaux En Primeur Campaign. Last but certainly not least, 2015 marks the 200th anniversary of the Estate, for which new winemaking facilities were built by Sir Norman Foster. As such, the bottles have been decorated with a screen print that features the Chateau and the entrance of the new chai designed by Foster and his team.
Historically, the announcement of a special bottle or label has significantly impacted prices. Take Mouton Rothschild 2000 for example, it launched a striking black and gold ram design. The wine now commands a market price of £17,000 per 12×75 which far surpasses its critically acclaimed 1982 vintage which trades around £11,400 per case. In 2010, Lafite Rothschild launched its 2008 vintage with a Chinese figure of eight on the bottle (which represents good fortune) in Asia. Following the announcement, the wine experienced a 67% price increase in just over a month! In 2012, both Pavie and Angleus also released special bottles to commemorate their reclassification and upgrade to a St. Emilion Grand Cru Classe A and this too resulted in a flurry of trading.
If it was not difficult enough to acquire Margaux 2015 following the release, it has just become even harder. The announcement has sparked a trading frenzy with some collectors (who bought at release price) making a profit of 111%. Not surprisingly, demand continues.